Not too long ago, my son and I went for a drive. Boom! We were suddenly rear-ended by a runaway Mini that plowed into my SUV. Dumb move for the Mini, but no one was hurt and there was minimal damage. Dealing with the other guy’s insurer after a crash? Don’t get your hopes up… read more >
The forces of digital disruption have toppled established business models, magnified the significance of digital channels and competences, and initiated the “customer-centric era.” CMOs and their marketing organizations would seem to be ideally positioned to lead organizational response, as they typically own the customer relationship and have developed sophisticated methods for understanding and communicating with… read more >
13 November 2014. Webinar. Presented by Jill Finger Gibson read more >
November 4-6, 2014, Aarhus, Denmark. The Tools, Teams, and Tactics For Competing in an Outside-In World, Marianne Kay Marketing and Customer Experience Management, Scott Liewehr Event website: JBoye Web & Intranet Conference, Aarhus 2014 read more >
Join Digital Clarity Group President Scott Liewehr as he shares his thoughts on the commerce + content space, and how it all ties back to a successful customer experience strategy. Liewehr will be speaking alongside other experts from NASCAR, Adobe, and ElasticPath. The Adobe Experience Manager Meetup will be held in Charlotte, NC on Oct. 21… read more >
Sept 25, 2014, Chicago, IL, USA. 5 Things You Can Act Upon Today To Optimize Your Customer’s Journey – by Hollis Thomases read more >
Sept 8-10, 2014, Las Vegas, NV, USA. Truly Great Customer Experience, Scott Liewehr Event website: Sitecore Symposium, North America 2014 read more >
Say you work for a company that makes wool clothing. For a few years, you’ve been in charge of herding the sheep: making sure that they are fed and cared for, hang out in the right pastures, and show up on time for their shaves. That’s content management. One day, you get a new assignment…. read more >
For some people (including, often, me), the year 2020 still represents a remote, science-fiction future, with flying cars, space colonies, and robotic cops. But of course, 2020 is now barely five years away. It is closer to us today than the introduction of the web-enabled smartphone. Extraordinary – and at one time unimaginable – transformations… read more >
Living in greater Boston, I have a pretty decent choice of supermarkets along the price spectrum. At the higher end there is, of course, Whole Foods, the destination for products such as organic quinoa and $20 per pound imported specialty cheeses. In the middle are the chains such as Stop and Shop and Trader Joe’s,… read more >
