Hollis Thomases presents 5 Things You Can Act Upon Today To Optimize Your Customer’s Journey at Signal’s Customer Day on Sept 25, 2014 at The Pump Room, Chicago, IL, USA.

In today’s fragmented marketing, multi-device, Big Data world, it’s more important than ever to ensure that you’re meeting your customers with right-time, right-channel experiences. Knowing how to achieve that and doing so can be the challenge. In her presentation, Hollis Thomases, a Principal Analyst with the Digital Clarity Group, will expose some of the most commonly overlooked yet simple ways to deliver more immediate value to your customers with information you already readily have at your disposal.