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DCG research and articles about: customer experience

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OpenText, Demandware, and Salesforce.com are all on a buyer’s shortlist. What are they buying?

Give up? Yeah, me too. We’ve been known to critique technology rankings such as the Wave and Magic Quadrant here at DCG, since we don’t think they provide much actionable insight, and we usually add a little color commentary to spice things up. However, in the case of Forrester’s new Digital Experience Delivery [DEaD?] Platforms Wave, I… read more >

Digital Clarity Group

Chris Walker and Robert Rose debate: What exactly is a great customer experience?

Before industry analysts present their latest research to the public, they often chew over potential topics amongst themselves. And if they are located in different countries, that dialogue tends to take place over email. We thought we’d try an experiment and “liberate” one of those dialogues on this blog. A few weeks ago two Digital… read more >

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Sitecore Analyst Webinar: Successful Personalized Customer Experiences

July 9, 2014, webinar. Learn how to deliver successful personalized customer experiences, Tim Walters, Ph.D. Event website: Sitecore Analyst Webinar read more >

episerver

EPiServer Customer and Partner Day 2014

June 26, 2014, Den Haag, Netherlands. Customer Experience Management, Tim Walters, Ph.D. Event website: EPiServer Customer and Partner Day read more >

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SDL Innovate, San Francisco 2014

June 11–12, 2014, San Francisco, CA, USA. Customer Experience Trends in Documentation, Tim Walters, Ph.D. Event website: SDL Innovate, San Francisco read more >

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Digital Engagement in Financial Services

June 10, 2014, Boston, MA, USA. Digital Engagement in Financial Services: Effectively Manage Content to Build Loyalty and Optimize Business Outcomes, Scott Liewehr Event website: Digital Engagement in Financial Services read more >

Free Developer Report

Successful Customer Experience Calls For Customer Insight

The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends… read more >

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SDL Innovate, Amsterdam 2014

May 19–20, 2014, Amsterdam, Netherlands. Globalization and Customer Experience Management, Tim Walters, Ph.D. Event website: SDL Innovate, Amsterdam, Netherlands. read more >

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Adobe Summit EMEA 2014

May 14–15, 2014, London, UK Managing the New Marketing Complexity, Tim Walters, Ph.D. Event website: Adobe Summit EMEA 2014 read more >

home sweet home

Home sweet CEM home

Customer experience management (CEM) is quickly becoming a primary focus for companies looking to garner, gain, and keep market share. What many of these organizations are missing is the value of beginning their CEM strategy at home, with their employees. New research from Aon Hewitt suggests that employee engagement levels and employee perceptions of their… read more >

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