On September 18, the Information Governance Initiative hosted a twitter chat to discuss their 1st annual report. At some point in the chat I referred to myself as using Guerilla tactics to apply Information Governance practices in client projects. Question 3 of the chat was “Do you have any active InfoGov projects under way at… read more >
I attended BoxWorks2014 in San Francisco, from September 2nd to 4th. It was fun. It was great to reconnect with some folks I hadn’t seen in a while, and to meet some people face-to-face for the first time. This paragraph feels like one of those “what I did during summer vacation” essays. You may be… read more >
Last week, Ad Age published a guest column by Bob Ray, “Ad Tech Isn’t a Threat to Agencies, It’s an Opportunity.” While I agree with this title and most of the article’s content, I have to ask, “What took you [the agency industry] so long?!” It’s hard to avoid the notion that ad tech is… read more >
For many marketing executives in the mid-market, digital disruption is the “Justin Bieber” of business: popular enough that they have to pay attention – but annoying enough that they wish they didn’t have to. One CMO at a large publishing company told me recently, “I know we’re supposed to innovate and create this technology-driven change,… read more >
For some people (including, often, me), the year 2020 still represents a remote, science-fiction future, with flying cars, space colonies, and robotic cops. But of course, 2020 is now barely five years away. It is closer to us today than the introduction of the web-enabled smartphone. Extraordinary – and at one time unimaginable – transformations… read more >
Living in greater Boston, I have a pretty decent choice of supermarkets along the price spectrum. At the higher end there is, of course, Whole Foods, the destination for products such as organic quinoa and $20 per pound imported specialty cheeses. In the middle are the chains such as Stop and Shop and Trader Joe’s,… read more >
Give up? Yeah, me too. We’ve been known to critique technology rankings such as the Wave and Magic Quadrant here at DCG, since we don’t think they provide much actionable insight, and we usually add a little color commentary to spice things up. However, in the case of Forrester’s new Digital Experience Delivery [DEaD?] Platforms Wave, I… read more >
The Annals of Disruption Denial, Part 1 The uproar has died down. Twitter searches for “Lepore” are again dominated by the antics of the one named Chris, the “Vine celebrity” and recently convicted felon. But the one named Jill (no relation, and she doesn’t even appear to have a Twitter account, so you can forget… read more >
Looking to reach and influence customers through social media? Just be sure your mission aligns with reality first. A recent Wall Street Journal article, “Social Media Fail to Live Up to Early Marketing Hype” finally laid bare what I’ve been preaching for a while: social media marketing should not be a numbers game; it should… read more >
Over the last few weeks some pretty bright minds have been talking / writing about what Information Governance (IG) is and isn’t. Unfortunately, I couldn’t find the restraint to stay out of it. To get some of the background of what’s been going on, read a few posts from these guys (I don’t always agree… read more >
