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DCG research and articles about: trust

Webinar: Measure Trust Instead of Transactions

10 am PT / 1 pm ET

Register Here

Consumers are increasingly skeptical that brands mean what they say. Yet trust – a firm belief in the reliability of what’s presented to them – is essential for attraction, engagement, and advocacy. Sure, creating whizzy digital experiences with the latest marketing technologies is essential. But marketing efforts are bound to fall short if conversion is all that matters. Today it’s about building trust as the heart of customer relationships and business success.

In this webinar, Robert Rose, senior contributing analyst at Digital Clarity Group, explains why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers. Attendees will gain insight into:

  • Context through the lens of trust
  • Failed promises of “dynamic content”
  • Unintended consequences of technology

Attend the webinar and learn how to foster a marketing culture of trust will deliver benefits to customers, to the brand, and to marketing teams.

Security breaches shatter customer trust

Handle with care: customer trust can be fragile

Companies that luxuriate in customer trust are the envy of CEOs, customer experience execs and CMOs everywhere. Customer trust doesn’t spring up overnight and it can’t be bought by money alone.  Instead, trust builds, layer upon layer, each time a customer engages favorably or exceptionally with his or her supplier, and deepens each time a… read more >

RedHotChiliPeppersCalifornication

Will the GDPR Be the Californication of Data Governance?

Business practices around personal data have already resulted in helmification. Will they now lead to Californication? Let me explain. Helmification is the regulation of a practice by governmental authorities, usually after the practitioners have proven incapable or unwilling to take care of issues themselves. Example: Motorcycle helmet laws — and the EU’s General Data Protection… read more >

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