After attending the SAPPHIRE conference in Orlando this week, I leave feeling slightly puzzled, but also slightly bullish on SAP’s future in digital experience (DX). Given it is SAP’s flagship conference, SAPPHIRE covers a wide range of technology topics. And, while meaningful to me, DX is hardly the primary topic on most attendees’ minds given… read more >
DCG research and articles about: privacy
The requirement to comply with the General Data Protection Regulation (GDPR) is 197 days away. By now, most of our readers are aware that the regulation affects any organization that captures, maintains, and uses personal information about individuals who reside in countries within the European Union. The swath of global companies impacted is therefore broad… read more >
Meet Scott Liewehr and Jake DiMare at the GDS CMO Data Summit in beautiful Sarasota, Florida. The Summit brings together senior decision-makers and business leaders from across multiple industries in North America. The focus is on the most pressing challenges and opportunities for data-driven marketers.
Planned topics include monetizing data and building new revenue models; making the most of customer data, and moving from data to insight to action; and capitalizing on mobile and location-based data. Executive delegates from companies including GE, USAA, UPS, Comcast, and Wal-Mart will be on hand to share their experiences and contribute to conversations in workshops, panels, and round tables.
For analysis related to the Summit themes, read Jake’s blog post on “Pushing the Creep Factor with Customer Data,” and this post by Tim Walters about customer data and privacy. Contact us in advance to set up a time to connect with Jake or Scott at the Summit.
This month the House and Senate drove two more nails into the coffin containing what remains of personal data protection for citizens of the United States. Senate Joint Resolution 34 struck down rules stipulating an Internet Service Provider (ISP) must obtain opt-in permission to use and sell consumer’s private data including browsing history, health, and… read more >
In this webinar replay, Mary Laplante and Tim Walters discuss the meaning and impact of the EU General Data Protection Regulations which go into effect in May of 2018. During the webinar, Tim Walters provided an overview of this regulation that legislates the capture, use, monitoring, and destruction of personal data about any resident living in a… read more >
Companies that luxuriate in customer trust are the envy of CEOs, customer experience execs and CMOs everywhere. Customer trust doesn’t spring up overnight and it can’t be bought by money alone. Instead, trust builds, layer upon layer, each time a customer engages favorably or exceptionally with his or her supplier, and deepens each time a… read more >
The global transfer of data between entities and across national borders is increasingly at the heart of digital business. Today’s Wall Street Journal article (access may require a subscription) explores the troubled status of transfers between the EU and the USA – the second and third largest economies by GDP, respectively. (China was first in 2015,… read more >
An Interview with a Cybersecurity Expert Why must chief marketing officers pay more attention to cybersecurity issues in 2017? Because cybersecurity, customer privacy, and trust are interconnected subjects that should and will soon matter to marketing organizations. What’s more, the topic is quickly moving from “below the radar” to high visibility as multi-national companies prepare… read more >
Yesterday, my colleague and commerce guru Jill Finger Gibson did a great job explaining Amazon Go, the retail behemoth’s experiment with what might be called “1-Step” grocery shopping: Walk into the store, grab what you want, and walk out. Amazon’s surveillance technologies (cameras, microphones, device identifiers, facial recognition, etc.) will (supposedly) take care of accurately… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
What Our Clients Say
Digital Clarity Group has exceptional resources that are professional, deeply knowledgeable, experienced, and highly supportive... read more >
IT Director of Applications,
Presbyterian Homes and Services