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DCG research and articles about: CEM

Digital Clarity Group

Our Alliance with Constellation Research: Practicing What We Preach

We started our journey at Digital Clarity Group three years ago this month. On the 23rd, in fact. Our mission from the start was to help business leaders navigate their organizations through digital transformation in the smartest, easiest, most pragmatic way possible. That meant doing things a bit differently than others, but not just for… read more >

sdl-econsultancy

Web Content Management Round-Up, March 2015

The Web Content Management Systems market is crowded, competitive, and fast-moving. With so many vendors and solutions, it can be hard to keep on top of all the latest developments, particularly if your job responsibilities are based around only one CMS platform (or a selected few). This review brings together recent highlights from across the… read more >

Free Developer Report

Optimizing High-Value Customer Journeys: The Case of Banking

Given a choice, would you rather go to the dentist, or listen to what your bank has to say? In an exhaustive study of 10,000 millennials in the U.S. (defined as those born between 1981 and 2000), Viacom Media Group found that seven out of ten respondents preferred a session in the dentist’s chair. Banks… read more >

Risk Uncertainty

Who Drives Customer Experience: The CIO, The CMO, or Fill-In-The-Blank?

How many times have you heard or read about the demise of the CIO?  The way some experts describe it, these poor, unlucky professionals are slowly going extinct, what with cloud and systems integrators and who knows what else taking over their jobs.  According to the demise storytellers, the CIO is quickly becoming a mid-management… read more >

Digital Clarity Group

DCG Podcasts: OpenText Acquisition of IGC

On January 5, 2015 OpenText announced its acquisition of Informative Graphics Corporation (IGC). In this podcast, Digital Clarity Group’s Connie Moore and Chris Walker discuss what the acquisition means for OpenText and its customers.

Digital Clarity Group

Target learns about cross-border commerce the hard way by failing big in Canada

It has not been a great 18 months for Target. The retailer announced earlier this month that it would close down its entire Canadian business, shutting 133 stores and laying off nearly 18,000 people. This will cost the company pre-tax losses of $5.4 billion for Q4 2014, not to mention to-be-determined continued losses into 2015…. read more >

Drilled_hole

Four predictions prescriptions for CEM clarity in 2015

[Note: This is a long one – but worth it! So get your beverage of choice and settle in.] Admit it. You overindulged during the holidays. Oh, I don’t mean the liquor and libations, the decadent deserts, the game day gorging – after a long, strange 2014, you deserved all of that, and more. I’m… read more >

Free Developer Report

Customer Experience Leadership Trends, 2015-2018

Digital Disruption Forces Change, 2015 And Beyond. In 2014 many of the significant business technology trends were gradual and predictable — like the continued growth of cloud, analytics and big data, and the consumerization of IT. Other trends, such as the internet of things, seized everyone’s imagination (if not their wallets) while previous darlings from… read more >

Digital Clarity Group

Step-by-step guide to selecting a WCMS

In today’s content-driven online environment, the ability to effectively deliver engaging, accurate, relevant information in the right format at the right time via the right channel is imperative for any successful content strategy. Finding the ‘best-fit’ Web Content Management System (WCMS) to facilitate managing the content on your public, intranet and/or extranet websites is one… read more >

IIAR-AOTY-New

IIAR Recognizes DCG as New Analyst Firm of the Year

2014 certainly closed on a high note. We’re pleased to report that the Institute of Industry Analyst Relations (IIAR) named Digital Clarity Group its New Analyst Firm of the Year for 2014. The IIAR, founded in 2006, is an independent, not-for-profit organization run by and for analyst relations (AR) professionals. Its annual awards are based… read more >

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