For a 95-year old company with deep roots in print postal services, adapting to today’s digital world is a formidable challenge. Yet Pitney Bowes, the US-based, 10,000 employee company, has been making some strategic moves lately in order to do just that. In this podcast, Connie Moore and Jill Finger Gibson review Pitney Bowes’ recent… read more >
April 2015 – The empowered consumer of today wants more than offers; they want a satisfying experience. Because of this shift in buyer behavior and many other disruptive changes, most organizations are or should be embarking on projects to transform the marketing organization and/or transform the customer’s digital experiences. But in some industries undergoing massive change,… read more >
A couple of months ago I took on a new challenge. It all started when I was invited to write an article for the folks who just launched www.RTinsights.com, which focuses on real time technologies. When we went over the list of topics, my ears perked up at their mention of “analytics.” Interesting. After all,… read more >
[In a few hours, Apple will report earnings for the calendar year Q1 (Q2 of their fiscal year 2015). The numbers will not exceed the record-breaking previous holiday quarter, but analysts are predicting solid returns. There are even some signs that Wall Street’s on-going and obstinate blindness to what makes Apple tick (tock) is on the… read more >
April 2015 – Connie Moore and Robert Rose discuss better practices of the 7th era of marketing – Experiences. Listen in as the DCG analysts discuss where marketing has been, where it’s going, and how you can benefit from staying ahead of the curve.
So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >
April 2015 – Connie Moore and Cathy McKnight discuss the importance of requirements gathering in a technology selection project, and provide some pointers and great advice for gathering and prioritizing requirements for a technology selection.
In a recent piece on his Asymco blog, Horace Dediu tackles the question of how to predict what category Apple might enter next. (Specifically, whether they will build a car.) However, I think the piece exposes some essential but overlooked elements of customer experience management. It ought to be required reading for anyone involved with… read more >
It’s getting tough out there. Consumers are more widely connected than ever, across a rapidly increasing number of devices. Various research studies indicate that, in response, marketers are giving top priority to delivering data-driven, relevant content experiences across new and existing digital channels. But for most enterprises, simply prioritizing an initiative doesn’t guarantee it will actually happen. Organizational… read more >
Sometimes changes are good – a job promotion, a new home, going somewhere exotic on vacation. Other times change can be the source of anxiety and agita – a job promotion, a new home, going somewhere exotic on vacation. In any case of change, there is always an upside if you look for it –… read more >
