One question I’ve heard content publishers ask lately is, what if you could purchase something you see in an article, on a social media platform without having to click through to a separate site? Here’s an example: instead of going to Amazon to see if you can find that lipstick shade you read about in… read more >
Introducing a new DCG research study, “Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management.” When you think of today’s most fickle consumers, who comes to mind? The answer should be everyone. 89% of consumers report that they have switched their business to a competitor… read more >
Magento’s annual Imagine conference last week in Las Vegas followed the standard format for today’s software vendor conferences: new product announcements, break-out sessions, executive presentations, and partner awards. Where it diverged from the norm was that it was also a kind of unofficial independence party. The gathering of partners, customers, employees, and community members was… read more >
The digital agency mergers + acquisitions space is an insatiable creature. Last week, Chicago-based technology and design firm, Rightpoint, bought out Boston-based full service digital agency, Agency Oasis. Terms of the deal were not disclosed but the acquisition was funded with a $55 million investment captured in May 2015 from New York-based private equity firm… read more >
Just a little while ago I spent time at Adobe’s annual summit in Las Vegas. The event was filled with great stories and news about Adobe products, customer success stories, and partner achievements. The software company has come a long way in the past few years with some of its biggest hurdles: further integrating products… read more >
Last month I moderated a session on commerce strategies at an event called NG Omnichannel. Hosted by conference company GDS, this event brought together senior executives from a variety of industries and regions in the US and Canada. They were an eclectic mix of marketing, operations, and technology leaders, with the common challenge of adopting… read more >
E-Commerce Round-Up covers major recent events and news from the past month in the e-commerce world, and provides a brief analysis of what they mean. This month’s Round-Up covers Snapchat’s content and commerce plans and the potential for social commerce; how Nordstrom’s recent financial results highlight the cost of going multichannel; and Stripe’s new product… read more >
In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers the projected increased market growth and adoption of digital asset management solutions, as well as ADAM software’s recent release of version 5.5 of its DAM… read more >
I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >
