Blog – Digital Clarity Group

Fact: risk assessment is the #1 determinant of project success

Scott Liewehr — Fri, 23 Aug 2019 18:03:10 +0000

Everyone knows that technology projects are laden with risks. But, until now, has anyone ever proven that the anticipation and mitigation of risk is the #1 activity that is most highly correlated with outcomes? Well, it’s true. Donald Rumsfeld is famous for describing risks as the “unknown unknowns”: “[T]here are known knowns; there are things we know we know.... read more >

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Brands that use in-house IT teams to implement technology have poor outcomes

Scott Liewehr — Fri, 23 Aug 2019 17:53:35 +0000

In an era where brands are finally getting more pragmatic in their digital pursuits, organizations must be conscious that pragmatism should not lead to corner-cutting, especially when it comes to technology implementations. According to over 1,000 respondents to our VOCalis Voice of Customer survey, project failure rates are highest when brands turn to their in-house IT teams to implement their enterprise technologies rather than... read more >

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Looking for an implementation partner? Don’t ask your vendor.

Scott Liewehr — Tue, 20 Aug 2019 01:53:12 +0000

Of the following five “facts”, which one is ‘fake news’? Fact #1: The market for marketing and digital experience technology is hot. Fact #2: Experience technology depends as much on people and process as on its own functional capabilities. Fact #3: Nearly every marketing technology vendor on the planet talks about customer experience, and how it’s a top priority. Fact... read more >

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Information fuels the process engine for today’s digital business

Connie Moore — Fri, 11 Jan 2019 16:31:09 +0000

For decades, organizations have invested heavily in technologies that automate business processes, manage unstructured content, and track crucial customer and product data. For example, ERP, CRM and a litany of other enterprise suites, plus content and data management technologies, websites and digital channels (and many more tools) — have helped organizations differentiate their products and... read more >

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