This year I’ve interviewed more than forty companies about their customer experience management (CEM) strategies and how content management systems (CMS) fit into the CEM technology mix. A truism has surfaced that remains constant no matter how many organizations I interview—roughly 35-40% of the CMS selection projects fail. That is an astounding number and it… read more >
A couple of months ago I took on a new challenge. It all started when I was invited to write an article for the folks who just launched www.RTinsights.com, which focuses on real time technologies. When we went over the list of topics, my ears perked up at their mention of “analytics.” Interesting. After all,… read more >
So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >
There are a lot of great big happy projections hitting the headlines about e-commerce growth and its potential. In 2014, the global e-commerce market reportedly exceeded $1.3 trillion, lead by the US and China. And apparently this is just the beginning: the US Department of Commerce says that just 7% of US retail is online…. read more >
The landscape of service providers is vast and often confusing. There are thousands upon thousands of digital agencies, systems integrators, creative design firms, marketing technology companies, and many others. While their name can signal a difference in approach, many of these organizations follow a similar mandate: to help your organization succeed. A large part of… read more >
Sometimes changes are good – a job promotion, a new home, going somewhere exotic on vacation. Other times change can be the source of anxiety and agita – a job promotion, a new home, going somewhere exotic on vacation. In any case of change, there is always an upside if you look for it –… read more >
We started our journey at Digital Clarity Group three years ago this month. On the 23rd, in fact. Our mission from the start was to help business leaders navigate their organizations through digital transformation in the smartest, easiest, most pragmatic way possible. That meant doing things a bit differently than others, but not just for… read more >
How many times have you heard or read about the demise of the CIO? The way some experts describe it, these poor, unlucky professionals are slowly going extinct, what with cloud and systems integrators and who knows what else taking over their jobs. According to the demise storytellers, the CIO is quickly becoming a mid-management… read more >
When Gartner came out with its Magic Quadrant for Enterprise File Sync and Share (EFSS) back in July 2014 I laughed a little because I find the idea of an EFSS market, well, laughable. Yes, I know they put in a whole bunch of stuff about what could or should be part of the market, but… read more >
In today’s content-driven online environment, the ability to effectively deliver engaging, accurate, relevant information in the right format at the right time via the right channel is imperative for any successful content strategy. Finding the ‘best-fit’ Web Content Management System (WCMS) to facilitate managing the content on your public, intranet and/or extranet websites is one… read more >
