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Free Developer Report

Thinking Small. Bringing the Power of Big Data to the Masses.

Large organizations love the idea of big data, yet many companies lack a clear vision for rolling out big data analytics in practical, measured steps. In this report, we look at the business rationale for “thinking small” and define a playbook for creating small data applications. The report also examines the building blocks for distilling… read more >

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Free Developer Report

Addressing the Midmarket’s Requirements for Customer Experience Management

Thanks to the forces of digital disruption – such as mobility, social networking, and ubiquitous connectivity – consumers have rapidly developed an appetite for engaging, differentiated, and consistent interactions with companies and brands. Firms of all sizes suddenly need to adopt or develop the tools, skill sets, and strategies that will allow them to create,… read more >

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Free Developer Report

It’s Time to Rethink “Enterprise” Software. Look for the Answer in the Business Process, not the Application

Everyone talks about “enterprise” software solutions, but what does it really mean? The established definitions are either too broad (“Software used by companies.”) or too narrow (ERP suites). Most people would agree that “enterprise” indicates that the software has certain characteristics or capabilities, such as scalability, extensibility, portability, etc. However, since there are no agreed-upon… read more >

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Free Developer Report

Simple Sells. Creating and Selecting the Best Tools for the Modern Marketer

Reaching and engaging today’s consumer is both an art and a science. The same is true if you are a software or services firm looking to reach and engage with the modern marketer. With more channels to manage, more content to create, and more connections and stakeholders to satisfy, being a digital marketer has become… read more >

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Free Developer Report

The Market Within: Creating a More Responsive Social Business by Treating Employees like Customers

In this paper, Allen Bonde reviews the state of social adoption and where innovative companies are focusing their investments. He then outlines a new model for characterizing the stages, or “local markets,” within a modern social business to provide a framework for “thinking globally while acting locally” when it comes to enterprise adoption. Finally, Allen… read more >

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Free Developer Report

Rich Media Shines in the Era of Engagement: Marketers Turn to Digital Asset Management

Tools for managing rich media – commonly called digital asset management solutions, or DAMs – have existed for many years. Today, the term DAM is applied to applications that can vary widely in terms of functional sophistication, cost, and integration with other applications. A DAM solution can range from lightweight tools for image manipulation and… read more >

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Free Developer Report

The Rich Media Revolution. Why the Path to Engagement Begins and Ends with Online Video.

In this paper Allen Bonde examines the essence of “new” engagement, especially when targeting increasingly distracted business-to-business (B2B) buyers and influencers. Allen looks at the power of digital storytelling and the new formula for engaging in the rich media world, and then lays out the business case for investing in video marketing. The paper reviews… read more >

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Free Developer Report

Content, Context, and Chaos: How Marketing Must Change to Deliver Customer-Centric Systems of Engagement

As we enter into a new era of the importance of continual customer engagement, the CMO must begin to add systems that not only manage this engagement but also embrace the rapidly shifting and expanding environments in which consumers want to interact. In this paper Robert Rose puts forward three ideas that can lay a… read more >

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Free Developer Report

Selecting Today’s Web CMS: 5 Key Practices for Successfully Selecting Your Next Platform

Authors: Robert Rose, Scott Liewehr Web CMS business drivers have changed from simply managing web content to managing sophisticated digital experiences and supporting a buyer’s journey across multiple channels. Today, the content you serve must be contextually relevant — it should be personalized by leveraging a visitor’s location, device, behavior, social graph and supporting information… read more >

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Free Developer Report

Assessing and Improving Your Customer Engagement Maturity

Customer engagement is an ongoing evolution that requires a changing array of knowledge, experience, and expertise. To stay ahead of today’s digital evolutionary curve, companies have to engage with their customers and build relationships that are dynamic, complex, and work across multiple channels. Read this paper to learn about the three guiding steps to Customer… read more >

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