Research – Digital Clarity Group https://www.digitalclaritygroup.com Helping leaders navigate digital transformation Fri, 08 Nov 2019 23:21:22 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 https://www.digitalclaritygroup.com/wp-content/uploads/2017/11/file-24529251.jpg Research – Digital Clarity Group https://www.digitalclaritygroup.com 32 32 Process and Information Are the Engine and Fuel Driving Today’s Digital Business https://www.digitalclaritygroup.com/process-information-engine-fuel-driving-todays-digital-business/ https://www.digitalclaritygroup.com/process-information-engine-fuel-driving-todays-digital-business/#respond Fri, 11 Jan 2019 16:23:36 +0000 http://www.digitalclaritygroup.com/?p=15640 Download free report.  Business process automation and information management technologies are two different markets and disciplines addressing two very different kinds of problems. Yet, after being on the scene for more than 2-3 decades, process technologies and information technologies are still inextricably linked. Why? The symbiotic nature of the two markets is best understood by... read more >

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Digital Experience Platforms: Buyer Trends, Preferences, and Strategies https://www.digitalclaritygroup.com/digital-experience-platforms-buyer-trends-preferences-and-strategies/ https://www.digitalclaritygroup.com/digital-experience-platforms-buyer-trends-preferences-and-strategies/#respond Thu, 24 May 2018 20:39:01 +0000 http://www.digitalclaritygroup.com/?p=15570 Digital Experience Platforms: Buyer Trends, Preferences, and Strategies answers the strategic questions that are top-of-mind for business leaders, executives, managers, and practitioners. Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components... read more >

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A Unified View of Audiences is Key to B2B Digital Advertising Success https://www.digitalclaritygroup.com/unified-audiences-b2b-digital-advertising/ https://www.digitalclaritygroup.com/unified-audiences-b2b-digital-advertising/#respond Sun, 20 May 2018 14:30:22 +0000 http://www.digitalclaritygroup.com/?p=15566 Digital advertising can still be an effective tool for B2B marketers. There’s evidence that it works, when done right. In a recent study, 5% more B2B buyers than last year cited “digital ads” and “ads on social media” as resources that first informed them of the solution they were researching. What’s more, digital advertising for... read more >

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The Burden and the Benefit of Data Subject Rights Under the GDPR https://www.digitalclaritygroup.com/the-burden-and-the-benefit-of-data-subject-rights-under-the-gdpr/ https://www.digitalclaritygroup.com/the-burden-and-the-benefit-of-data-subject-rights-under-the-gdpr/#respond Wed, 25 Apr 2018 13:50:13 +0000 http://www.digitalclaritygroup.com/?p=15468 One of the major areas of concern for organizations affected by the General Data Protection Regulation (GDPR) is ensuring they have the systems and processes in place to handle requests from individuals for information about, or access to, their personal data. Enabling the so-called data subject rights may be the first big challenge many organizations... read more >

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