This year the OpenText World event was held in Nashville, TN and visiting Music City gave Cathy McKnight and I the chance to directly take the pulse of the firms’ senior executives, partners and customers. Though there were product and roadmap announcements galore, most notably the daring announcement that the firm plans to challenge IBM… read more >
Change management is essential in today’s workplace. With the velocity of change in today’s world, the last thing you want is to unexpectantly log onto your work computer one morning to find a whole new desktop layout, tool, application, and/or re-visioned intranet. I mean come on, you are still haven’t gotten to figuring out the… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers Veeva’s DAM solution for Life Sciences, EPAM and ADAM software’s new accelerator, MediaValet’s recent integration with Office 365, and congratulations to this year’s CODiE DAM crown winner…. read more >
On May 31, 2016 Marketo Inc. agreed to be acquired for $1.79 billion by Vista Equity Partners, a move that will take the marketing software and solutions company private. This all cash $1.79B deal for the category leader and sole hold out in a rapidly consolidating marketing automation space will impact its business, customers, and competitors. In this webinar recording, Digital… read more >
Update: Listen to analysts from Digital Clarity Group and Constellation Research in a recorded live webcast about the Marketo deal. Well, they say timing is everything, and so it seems I was just a day off in my Marketing Automation Round-up post, in which I speculated on Marketo‘s impending acquisition. The cloud-based marketing automation platform (MAP) company was acquired today (May… read more >
Digital Clarity Group’s MAP round-up condenses and consolidates some of the marketing automation industry’s most topical news and happenings from the past couple of months. This edition’s round-up catches up with why IBM is so interested in the weather and Marketo – the acquisition buzz, as well as its new partner and IoT offering. IBM, the… read more >
In this webinar recording, Digital Clarity Group’s Cathy McKnight, VP of Consulting and Operations, and Tim Walters, co-founder and VP of Research, discuss EQT’s recent majority investment in Sitecore. They address questions such as: What’s behind this investment and what does it mean for Sitecore (and Sitecore customers)? Is it an acquisition or a partnership? (Short answer: Both.)… read more >
Earlier this week Adobe announced it was taking its relationship with Livefyre, the cloud-based content marketing and engagement platform, to the next level by acquiring the firm for an undisclosed amount. The acquisition, expected to officially close in the coming months, will enable Adobe Marketing Cloud customers to increase their content velocity by integrating real-time,… read more >
Livefyre is planned to be part of AEM and integrated into Adobe Marketing Cloud to make UGC available across all eight digital marketing solutions. Thousands of brands worldwide including two-thirds of Fortune 50 companies rely on Adobe Marketing Cloud, Adobe claims. “The addition of Livefyre will enable customers to increase their content velocity across AEM… read more >
Adobe’s chief rivals Marketo, Oracle (with Eloqua), and Salesforce all offer similar content marketing capabilities as part of their own product portfolios or through partnerships, said Cathy McKnight, co-founder of research firm Digital Clarity Group. “User-generated content has a huge influence on brand-related decisions, so it makes sense that some of the most engaging content… read more >
