To be successful in sales takes a special je ne sais quoi. Whether you have that special skill or not, and whether you are transacting on technology, shilling services, or pitching products, if you don’t know, and I mean really understand, your target audience, your likelihood of success is significantly diminished. Most people understand the importance… read more >
In part one of this epic tale, we addressed the elephant in the content team room: governance. In this, part two, of the content governance tale, let’s look at building a team that will help ensure the right content, gets to the right channel, at the right time, to meet the needs of its audiences…. read more >
Cathy McKnight shares her insights and knowledge at this year’s Information Development World.
Cathy delivers the opening session Understanding Digital Transformation, on May 15 at 9:40 am.
Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people, processes, and technologies involved in creating exceptional customer experiences with content.
Contact us to arrange a time to meet with Cathy at IDW.
Cathy McKnight shares her expertise in two sessions at this year’s Intelligent Content Conference.
Cathy delivers a workshop on How Marketers Should Select Digital Content Technology, on March 28, at 8:00 am; and a presentation on Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content, on March 30 at 9:40 am.
ICC 2017 is a content strategy event specifically designed for marketing practitioners. Educational sessions range from beginner to advanced. Speakers are experts on developing and executing content strategies for marketing, including leading practitioners (from companies including Zillow, PayPal, and the Washington Post), consultants, and authors.
Check out these resources related to Cathy’s ICC presentations. In this DCG podcast, Cathy explains why marketers often fail at technology selections. In this report entitled Marketers, Heal Thyself from Bad Technology Purchases, DCG contributing analyst Robert Rose argues for rethinking the marketing technology that you buy and, just as importantly, how you buy it.
Contact us to arrange a time to meet with Cathy at ICC.
If so, DCG has two webinar resources that will help you and your fellow stakeholders get started. The shift from inside-out to outside-in approaches to customer experience management (CEM) is fueling interest in journey strategies and the practice of journey mapping. Enabling the journey that the customer wants to take is the key to attracting,… read more >
DX Summit is a two-day conference which covers the strategies, technologies and thought leadership that deliver great digital experiences.
Cathy McKnight will facilitate a roundtable session: Need A New DX Platform? Players, Perspectives and the Script for Success at 9:45 am on Wednesday, November 16, 2016. In this highly interactive roundtable session, four industry professionals bring different perspectives to the process of scoping, acquiring and implementing a new DX platform. Speakers play the roles of executive champion/budget holder, project leader, consulting partner and solution team. Gain unique insight into success factors for organizing and executing your next DX acquisition, including navigating the business case, identifying stakeholders, planning for the vendor pitches and making the final decisions. The session ends with a flash forward–one year out, how did the acquisition and implementation deliver results?
As advisors to enterprise buyers of technology and services you might think we answer the same questions time and time again. But every so often something new arises in the discussions. Meme-like, this topic suddenly seems to pop up in every customer conversation. A few years ago it was the question of going to the… read more >
Like so many things in life, taking the time to plan “it” out – whatever “it” is – almost always leads to a more successful outcome. In the case of a technology and implementation partner selections, it is an absolute that the selected partner(s) will be a better fit if the decision is made in… read more >
The J. Boye CMS Experts North America group is comprised of CMS analysts, thinkers, practitioners, experts and vendors, The group meets quarterly to discuss industry developments and news, as well as provide feedback and share thoughts and ideas in an inspiring setting. Cathy McKnight will be participating at this event.
Most companies have an intranet, or at least some form of online environment through which it shares information (HR, IT, policies), news (corporate, industry, employee), and employee contact information – even if the employee directory is just an Excel spreadsheet with a list of employee names, email addresses, and extension … no really, that is… read more >
