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VIDEO: SDL’s plans to divest parts of its marketing suite

In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will stick with their core competence in globalization. Globalization is a problem that pains many content teams to no end, and it’s a pain that SDL solves really well. Unfortunately for SDL, globalization / localization has become just another check-box on the RFP, and they have not been able to educate the market enough to appreciate their sophisticated differentiation.

Only time will tell if they’re willing to stick with this new strategy.


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