VIDEO: A New Chapter for Sitecore

In this webinar recording, Digital Clarity Group’s Cathy McKnight, VP of Consulting and Operations, and Tim Walters, co-founder and VP of Research, discuss EQT’s recent majority investment in Sitecore.

They address questions such as: What’s behind this investment and what does it mean for Sitecore (and Sitecore customers)? Is it an acquisition or a partnership? (Short answer: Both.) How does a private equity buy-out differ from vendor M&A?

Watch the recording below to hear more about:

• The known details of EQT’s private equity acquisition of Sitecore.

• A review of Sitecore’s growth to a $1 billion valuation.

• Our evaluation of what Sitecore should focus on in the near and longer term.

• What does this mean for Sitecore customers, prospects, and partners.

• Types of acquisitions: acquisition by competitor, private equity firm investment, venture capital.

• Understanding the reasons behind an acquisition: questions to ask the vendor and the service provider.

• How to respond: questions to ask internally and deciding on the way forward.