Ask anyone who works in the not-for-profit higher education sector about where his or her institution is on the digital experience curve, and you’ll likely hear a very similar tune: lagging behind other industries and struggling to adopt effective organization-wide digital practices. An underlying factor is that many institutions are stuck in a hamster wheel of content… read more >
DCG research and articles about: university
Introducing a new DCG research study, “Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management.” When you think of today’s most fickle consumers, who comes to mind? The answer should be everyone. 89% of consumers report that they have switched their business to a competitor… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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