It’s just five simple words. The medium is the message. Most of us send dozens of messages every day, in email, Twitter, Facebook, and SMS. And we all know that, along with TV, radio, theater, and print, those are all examples of media. After that, all that remains in the medium is the message is… read more >
Introducing a new DCG Insight Paper, “The Need for Integrated Customer Experience Management” A funny thing happened on the way to the customer experience revolution. For nearly a decade, brands, vendors, and service providers alike have sworn allegiance to the goal of improving customer experiences in order to attract and retain increasingly empowered and fickle… read more >
It takes a lot of courage to announce anything, let alone an investment transaction worth more than $1 billion, on April Fools Day. But this one is serious: Stockholm-based private equity firm EQT has taken a “significant” majority interest in Sitecore, the Denmark-based content and experience management vendor. A new “EUnicorn” The deal values Sitecore… read more >
For nearly a decade, brands, vendors, and service providers alike have sworn allegiance to the goal of improving customer experiences in order to attract and retain increasingly empowered and fickle consumers. And yet, major international surveys recently found that consumers are less satisfied with the experiences they are offered. Despite all of the effort and… read more >
It’s an irony of fate that Andy Grove died last Monday just as Adobe’s Digital Marketing Summit was kicking off in Las Vegas. Adobe is (or likes to think of itself as) the poster child for our thoroughly digitized economy and culture, all of which would be unthinkable without Grove — that is, without Intel,… read more >
May 24, 2016. 10:00 am ET / 3:00 pm BST (GMT+1). Online webinar with Cathy McKnight and Tim Walters read more >
April 14, 2016 at 06:00 am PT / 09:00 am ET / 02:00 pm GMT. Online webinar with Tim Walters and Serge Huber read more >
April 5-7, 2016. Dublin, Ireland. Tim Walters leads roundtables, panels, and workshops. Event website: CMO Digital Marketing Leaders Summit read more >
Need a crash course in agile marketing, audience development, and content marketing? In three related videos hosted by EPiServer, Tim Walters covers the basics and explores the relationships between these contemporary marketing practices. In Content Marketing: the New Customer Engagement Model, Tim examines content marketing as a response to information glut in the era of customer centricity. The… read more >
Tim Walters told me that some organizations realize they need to step back and rethink their strategy, and then there are others that may not realize it, but should. There are two key indicators something isn’t right about CEM: Organizations are approaching CEM wrong. Yes, we’ve been doing CEM for what feels like forever (at… read more >
