E-commerce is evolving from being a transaction based on a product catalog to an integral part of the customer experience. In companies’ quests to provide great customer experiences across multiple channels, they are having to look at e-commerce as part of the overall customer journey, rather than as a tacked-on payment gateway. E-commerce, after all,… read more >
DCG research and articles about: sustainability
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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IT Director of Applications,
Presbyterian Homes and Services