Whether the end game is a new web content management system for the entire enterprise, or a marketing automation platform for your sales and marketing team, or a collaboration tool for the PMO, identifying who the project’s stakeholders are, and how they fit into the effort is an important task to complete early on in… read more >
DCG research and articles about: stakeholder analysis
Stakeholder Analysis spreadsheet is a tool that can help simplify and add clarity to understanding project participants. The spreadsheet captures: Who they are: name, title, work location. How they are impacted and/or will impact the project: their interest in the effort, their area of expertise, their relevant history – are they an advocate or someone… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.