Given that it’s the middle of February (can you believe it?), it’s a tad late to be making predictions for 2014, but I figured it would still be okay if I referenced 5, er 6, web content management (WCM) industry predictions I made last month on January’s episode of CMS-Connected. To cut to the chase,… read more >
Microsoft has an eye-popping $1.3 billion marketing budget, according to a recent AdAge article, and is now undergoing a strategic review of its agency relationships. The article noted that incumbents that will be vying for this business include Publicis (who in turn recently announced a merger with rival Omnicom), WPP, and Interpublic. One can only… read more >
The ability to effectively manage relationships with prospects and customers can make or break an organization. Unfortunately, there is currently no “one-size-fits-all” solution to managing these experiences, which means Customer Experience Management (CEM) is hard, complicated, and very new. In this Insight Paper, Tim Walters makes the case for CEM by explaining that empowered customers,… read more >
Tuesday October 1 2013, New York – Marianne Kay, analyst with Digital Clarity Group, has been featured in a J. Boye article written by community moderator Stephen Emmott. Entitled “What’s Essential for Digital Success?”, the article showcases Digital Clarity Group’s unique positioning on web content management selection projects. As Kay describes it, Web Content Management… read more >
This November Marianne Kay will be speaking at JBoye Web & Intranet Conference in Aarhus, Denmark about Web Content Management and the role that Service Providers – digital agencies, system integrators and the like – play in WCM projects. Her talk is based on extensive research that Digital Clarity Group have undertaken in WCM Service… read more >
You can take the best DM/CEM tools in the world and destroy their business value with a poor implementation process. So, what steps can you take to ensure that your implementation project will succeed? In an earlier post, I described a new maturity model for technology implementation. This model is based on the concept of… read more >
I’m a big Coen brothers fan, so I was pleased to see an interview with the filmmakers in a recent New York Times article. I love that these very un-Hollywoody guys from Minnesota have figured out how to make successful Hollywood films about unique characters that are so well-scripted and filmed. I also love that… read more >
After months of research, interviews, writing, editing, rewriting, and more editing we are proud to announce Digital Clarity Group’s Guide to Service Providers for Web Content and Customer Experience Management. Digital Clarity Group was founded on the belief that the Service Provider, whether they call themselves a Digital Agency, System Integrator, or something more creative,… read more >
Here are three inconvenient truths. First, mastering customer experience management (CEM) is an imperative, because the quality of the experiences you offer and support will increasingly determine the fate of your company. Second, the CEM Imperative is not a prediction. Consumers’ expectations for rich experiences are effective today, and they are growing ever less tolerant… read more >
On the July episode of CMS-Connected, DCG’s President Scott Liewehr discussed the launch of the ground-breaking Guide to Service Providers for Web Content and Customer Experience Management. The 271-page report is the first and only comprehensive reference available on the market to help organizations make sense of the digital agency and systems integrator landscape. It… read more >
