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DCG research and articles about: Salesforce

Salesforce Connections 2018

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Meet Cathy McKnight at Salesforce Connections, the vendor’s annual conference on digital marketing, commerce, and customer service.

The agenda features more than 500 sessions focused on knowledge by role; on products and integration; and on vertical markets including retail, consumer good, financial services, healthcare and life sciences, and manufacturing. A day for Salesforce partners precedes the main conference.

Contact us to arrange a time to connect with Cathy onsite. DCG research and analysis related to conference topics include this Insight Paper on customer journey strategies in retail, this post on commerce capabilities and digital agencies, and this report on aligning people and process for customer experience.

Webinar: Unified Audiences Are the Key to Digital Advertising in 2018

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11:00 am PT / 2:00 pm ET

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96% of B2B marketers say that their digital advertising campaigns lead to waste because their advertising inevitably reaches a significant number of people outside of their intended target. Traditional advertising that’s wasteful, the rapidly evolving B2B buying environment, and the profile of today’s B2B buyer all press for a new approach to digital advertising — one that’s more effective because it delivers targeted, relevant, trustworthy ads. This webinar explains why the concept of unified audiences is the key to effective B2B digital advertising in 2018.

DCG’s Cathy McKnight shares the virtual stage with speakers from RecruitMilitary and Salesforce. They explain that a unified audience brings together three types of data-rich audiences: those you want to know (the anticipated audience), those you know (the addressable audience), and those you can measure (the measurable audience). You’ll learn about the benefits of unifying these audiences and the data about them. You’ll also gain an understanding of how to execute by integrating technologies for advertising, marketing, and customer relationship management to automate and deliver digital ads that your customers will appreciate.

Dreamforce 2017

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Scott Liewehr will join the world’s largest gathering of marketers to experience at Salesforce Dreamforce 2017 in San Francisco, November 7 – 9, 2016. With more than 2,000 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to any industry, role, and company size to help attendees learn how to make the most of every customer interaction by creating customer journeys that deliver exceptional brand experiences.

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Extended ECM (xECM) opens the door to content for CRM users

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There’s been good news recently on the extended enterprise content management (xECM) front. Specifically, OpenText and Salesforce.com announced a partnership to integrate OpenText’s Content Server with Salesforce’s CRM through an out-of-the-box connector. This mirrors other recent partnerships from OpenText to integrate Content Server with 1) Microsoft SharePoint Online (Office 365) and 2) SAP SuccessFactors (extending… read more >

Digital Clarity Group

Is HubSpot reaching an inflection point?

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 This week HubSpot held their annual conference, drawing 19,000 devotees of the marketing solution to Boston. Think of it as a sort of mini-me version of Salesforce’s mega-conference Dreamforce. While I am not a fan of celebrity-heavy and technology light conferences, there was much to admire about InBound beyond Anna Kendrick and Serena Williams. For… read more >

Digital Clarity Group

Microsoft & Adobe Get Serious

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Today Microsoft announced a strategic partnership with Adobe making Azure the primary cloud platform for Adobe while integrating Marketing Cloud with Dynamics365, its combined CRM/ERP solution. It’s all too easy to dismiss partnerships as little more than marketing ploys. For example, Oracle announced a ‘major’ partnership with Salesforce a couple of years back, and this… read more >

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PODCAST: Thoughts on the Salesforce acquisition of Demandware

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In this episode of Just Clarity, Digital Clarity Group’s Jill Finger-Gibson and Jake DiMare discuss the Salesforce acquisition of Demandware.

Digital Clarity Group

Salesforce Pays $2.8 Billion For Demandware, Joins Commerce Arena

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Big news in the customer experience management (CEM) world today with the announcement that Salesforce is acquiring Demandware for $2.8 billion. That’s a whopping multiple on Demandware’s revenues of $237 million reported for FY 2015 (of which 84% was from subscriptions)  and considering the company is not profitable. Was this a good move? In some… read more >

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Marketo goes private with puzzling acquisition by Vista Equity Partnership

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Update:  Listen to analysts from Digital Clarity Group and Constellation Research in a recorded live webcast about the Marketo deal. Well, they say timing is everything, and so it seems I was just a day off in my Marketing Automation Round-up post, in which I speculated on  Marketo‘s impending acquisition. The cloud-based marketing automation platform (MAP) company was acquired today (May… read more >

Digital Clarity Group

Google Analytics 360 – A Shot Across The Advertising Bows

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Though Google has long had a foot in the door of digital marketing though its market dominating Google Analytics service, it has been slow to provide enterprise offerings beyond that. This week though the firm announced the launch of Google Analytics 360: a bundling of its tag management, analytics, data studio (an application of BigQuery),… read more >

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