This week HubSpot held their annual conference, drawing 19,000 devotees of the marketing solution to Boston. Think of it as a sort of mini-me version of Salesforce’s mega-conference Dreamforce. While I am not a fan of celebrity-heavy and technology light conferences, there was much to admire about InBound beyond Anna Kendrick and Serena Williams. For… read more >
Traditionally, enterprise software projects were all about up-front licenses and follow-on maintenance fees. For a software vendor or channel partner, success was to get the job done and get paid. Little importance was placed on building a good long-term working relationship with the customer. But, as software vendors move to the cloud and to subscription-based… read more >
Big news in the customer experience management (CEM) world today with the announcement that Salesforce is acquiring Demandware for $2.8 billion. That’s a whopping multiple on Demandware’s revenues of $237 million reported for FY 2015 (of which 84% was from subscriptions) and considering the company is not profitable. Was this a good move? In some… read more >
June 30, 2016. 10:00 am ET / 3:00 pm BST (GMT+1). Online webinar with Cathy McKnight and Marianne Kay read more >
Virtually any publisher can benefit from shoppable content because it’s a way to keep consumers on their sites instead of forcing them to go elsewhere to buy, according to Jill Finger Gibson, principal analyst with Digital Clarity Group. It could potentially benefit B2B publishers as well, but B2B transactions tend to have a greater degree… read more >
The rush to SaaS (Software as a Service) business models — by traditional enterprise software companies and start-ups alike — has been revolutionary in both the speed of the shift and the impact it is having on technology. The first promise to buyers is a move toward simple monthly subscription pricing and away from complex… read more >
E-Commerce Round-Up covers major recent events and news from the past month in the commerce world, and provides a brief analysis of what they mean. This month’s Round-Up covers the launch of a white label e-commerce service for brands, CPG companies’ growth plans for direct-to-consumer e-commerce, and Time Inc.’s content and commerce plans for People… read more >
E-Commerce Round-Up covers major recent events and news from the past month in the commerce world, and provides a brief analysis of what they mean. This month’s Round-Up covers new funding for online marketplace provider Mirakl, new ecommerce service provider acquisitions and partners, and the prospects for celebrity ecommerce. The rise of the Saas online… read more >
E-Commerce Round-Up covers major recent events and news from the past month in the commerce world, and provides a brief analysis of what they mean. hybris and Acquia team up for cloud-based content and commerce hybris has just inked a partnership with Acquia, where the two vendors will collaborate to deliver “contextually relevant experiences… read more >
Happy New Year. Here we are in 2014 and Web Content Management is in a funk. Yep, I said it. The entire sector is in danger of becoming an afterthought. Ask yourself a question: when was the last time a WCM solution provider actually made some really interesting news, or got the market talking about… read more >
