Close Window
 

DCG research and articles about: Publicis Groupe

No_Bozo

No Silo, No Solo, No Bozo

On December 2nd, Publicis Groupe CEO Maurice Lévy made a big announcement via YouTube. In the 20-minute video, Mr. Lévy states that Publicis Groupe is changing the way it works to better serve clients by “putting our organization upside down, reversing our model, and tearing down our silos.” To accomplish a new forward-thinking model that… read more >

Free Developer Report

Customer Experience Leadership Trends, 2015-2018

Digital Disruption Forces Change, 2015 And Beyond. In 2014 many of the significant business technology trends were gradual and predictable — like the continued growth of cloud, analytics and big data, and the consumerization of IT. Other trends, such as the internet of things, seized everyone’s imagination (if not their wallets) while previous darlings from… read more >

Publicis-Sapient-336x259

DCG Podcasts: Insights about Publicis’ Acquisition of Sapient

At $3.7 billion in cash, Publicis’ recent acquisition of Sapient is not just another holding company buying yet another digital agency. For one, Publicis is changing its name to Publicis.Sapient and betting big that the capabilities Sapient will bring to its network will help the holding company to take a great leap forward in digital,… read more >

Publicis-Sapient-336x259

Publicis Groupe’s acquisition of Sapient: some customer implications

Building further on Scott’s post about the market implications of the Sapient acquisition by Publicis Groupe, he is right – the Publicis Groupe’s proposed acquisition of Sapient is different, as will be the impact on its customers. Past agency meldings have translated into little more than a name and executive leadership change. After all, many… read more >

Meet us at: