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DCG research and articles about: product content

E-book Livre et Litterature

Connect Customers and Prospects to Revenue With Product Content

This post is about two of my favorite topics: money and product content. Specifically, it’s about how an organization can make more money by leveraging product content to engage prospects and customers. If you think that product specifications, technical documentation, how-to-install and -use videos, even product packaging are only for post-sales customer support, well, it’s… read more >

Webinar: Product Content: The Hidden Gem in the Content Marketer’s Tool Kit

1:00 pm ET / 10:00 am PT


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Content marketing and customer experience management are business practices that go hand-in hand. You can’t deliver a great experience that engages customers without content that engages them. And you can’t win long-term loyalty and advocacy if you only engage at the start of your relationship. That’s why the most effective content marketing programs engage customers across their entire relationship with your brand—from marketing through sales through service,

Join Mary Laplante and Scott Abel, The Content Wrangler, for a lively discussion about product content and its role in connecting customers and prospects to revenue. Content marketers will learn how to reach deeper into their tool kits and put existing product content to effective use. Datasheets, product specifications, documentation, and training materials can be invaluable when prospects are making the decision to become customers. Don’t leave these hidden gems at the bottom of your content marketing tool kit.

Visit the registration page for more information.

Different-currencies

We Talk Money: Save It, Make It

DCG team members talk money in two webinars on March 1. Tim Walters shows you how to avoid paying big fines when the General Data Protection Regulation (GDPR) goes into effect in May 2018. How big? Fines can range up to €20 million or 4% of a company’s global annual turnover – whichever is greater…. read more >

Digital Clarity Group

Product Content Is Key To Competing With Amazon

As the 2016 holiday season approaches, the usual hype and headlines about how massive Amazon is are surely causing the usual heightened anxiety amongst its competitors. In a post a few months ago looking at the latest online retail stats for the U.S., I noted how retailers, especially those with physical stores that have roots in the pre-online… read more >

Free Developer Report

The New Role for Documentation in the Era of Customer Experience Management

Virtually overnight, consumers empowered by mobile devices, social platforms, and ubiquitous connectivity have forced organizations of all types to come to terms with customer experience management (CEM). Customer experiences are usually multi-event and multichannel, and they typically involve multiple departments or teams. Successful CEM, therefore, requires organizations to abandon the traditional “touchpoint” approach to managing and measuring customer… read more >

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