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DCG research and articles about: pharmaceuticals

Free Developer Report

Pharma Marketing: Get Started on Creating Great Customer Experience with Journey Strategies

In this report, Connie Moore offers unique insights into customer journey strategies and journey mapping practices that can be leveraged for better customer experience in the pharma sector. Marketing is already challenging for pharma companies. Pharma continues to spend the lion’s share of its marketing dollars to reach patients via broadcast advertising and print. Direct-to-consumer… read more >

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