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DCG research and articles about: optimization

Source: comScore

Why the Mobile e-Commerce Market Should Be Larger By Now

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While the mobile e-commerce market is definitely on the rise in the U.S., it should be much larger by now. Compared to other developed countries with smaller e-commerce markets, as well as to desktop e-commerce at home, the U.S. is lagging. eMarketer estimates that in 2015, mobile e-commerce sales as a proportion of total e-commerce were as high… read more >

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The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences

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Today’s consumers have long moved on from just accepting a glut of content noise from companies trying to attract their attention.  They respond to contextual customer experiences — the merging of digital content, interfaces, technology and even physical spaces. Have marketing practices kept pace with changing consumer desires and values? No, says Robert Rose.  The… read more >

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