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DCG research and articles about: marketing transformation

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The Three Graces of the Digital Experience: Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences

Fifteen years ago, world-renowned marketing professor Philip Kotler published Kotler on Marketing. He concluded the book with a section called “Transformational Marketing,” in which he discussed how the “new age of electronic marketing” would change the field. He predicted a fundamental rethinking of the ways that marketers identify, communicate, and deliver value to customers. As Robert Rose points out in… read more >

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