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DCG research and articles about: inbound marketing

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HubSpot – No Surprise – Promotes the Value of Inbound Marketing

Jake DiMare, Digital Clarity Group’s Head of Marketing, was quoted today in an article about Hubspot’s eighth annual report on the state of inbound marketing. About 45 percent of the respondents have 10 or less employees. Only 8 percent were larger than 1,000 employees and only 3 percent are billion-dollar-plus earners. “If you asked senior… read more >

Attendees

Digital Pulse Summit 2013: Highlights

Digital Clarity Group hosted the first-ever Digital Pulse Summit in Boston on October 16 – 17. Business leaders, digital marketers, customer experience champions, content marketing strategists, IT professionals, and marketing technologists came together for two days of workshops, inspirational keynotes, focused sessions and networking. Conference attendees sought a greater knowledge and understanding of the digital… read more >

geico

Simple Sells

I’ve been writing and speaking a lot about small data as an approach for bringing the power of big data to the masses (the subject of our current multi-client study which will hit the street in mid-October). But what’s interesting is that the small data philosophy also applies to design and advertising and how we… read more >

Digital Clarity Group

HubSpot Broadens Offerings for Big and Small Company Marketers – and Sales Teams Too

At this week’s INBOUND event, HubSpot made a number of noteworthy announcements, especially around its Content Optimization System, Social Inbox (which I previously covered), new reporting engine and “Signals” tool for sales teams. As discussed in my last post looking at HubSpot’s growth and outlook, I called out several areas/challenges the company needed to address,… read more >

Digital Clarity Group

Meet us At Inbound Marketing Conference August 19-22

Friday August 16, 2013, New York – We’re happy to announce that two members from the awesome DCG team will be at Inbound Marketing Conference, August 19 – 22, 2013 in Boston, MA. Allen Bonde, Partner and Principal Analyst, and Elise Segar, Partner and Head of Client Relations, will be attending the conference. Inbound is… read more >

Digital Clarity Group

Catch us at IMS San Francisco July 30-31

Join Digital Clarity Group analysts Allen Bonde, Cathy McKnight, Robert Rose, and Scott Liewehr in San Francisco July 30 – 31 at the Fort Mason Center. IMS Summit – San Francisco brings together CMOs, business leaders, agency executives, and their teams. Experience expert panels and great keynotes that discuss and engage around topics such as social business,… read more >

social blocks

A Playbook for Sustainable B2B Social Marketing

We all know the high-profile successes of consumer brands like Audi, Nike, Old Spice, and Pepsi on social media – for awareness and engagement, and increasingly, for driving social commerce. (See the Facebook Studio winners here and Shorty Awards for best use of Twitter here.) The trend to leverage social media for engagement continues as a… read more >

Digital Clarity Group

At the Crossroads: Can HubSpot Become the Next Salesforce?

Happy companies create happy customers. This is one of the themes that comes through when you visit HubSpot. That, and the fact that they measure everything and are particularly open – from their office environment, to the financials they post (as a private company), to the way they share a lot of content about their… read more >

Digital Clarity Group

Inbound Perspective Helps Marketers Channel Their Inner Customer

As I get ready to co-host and speak at next week’s Inbound Marketing Summit (IMS) in New York I’ve been thinking a lot about the “state of Inbound Marketing,” especially since that’s the subject of one of the panels I happen to be moderating.  It’s been a few years since the inbound movement arrived on… read more >

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