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DCG research and articles about: Higher Ed

Webinar: What Higher Ed Marketers Need to Know About Engaging Education Customers

2:00 pm ET / 11:00 am PT

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Digital Clarity Group’s research on Digital Transformation in Higher Education indicates that many institutions of higher education lack real insight into the needs and desires of education customers. Findings show that little user research is being gathered and synthesized. Where analytics tools are available, little insight is being extracted from them, neither for engagement nor for prioritizing content management activities.  How can higher ed marketers and web teams get started with closing this critical knowledge gap?

In this webinar,  Mary Laplante reviews the research and shows how personas, journey maps, and journey mapping workshops can help institutions advance digital transformation. They are keys to developing a deeper understanding of education customers and to engaging them with compelling experiences. Attendees will learn how these proven tools can also bring digital stakeholders together and foster a customer-centric mindset.

Digital Clarity Group

Digital Clarity for Higher Ed

Digital is no stroll through the campus When it comes to building a thriving digital practice, higher ed faces unique and compelling challenges. Colleges and universities must serve highly diverse audience segments with distinct goals. Mapping the journey for prospective students is incredibly complicated and includes one of the biggest decisions and commitments most individuals… read more >


Digital Transformation in Higher Education: Checkpoint London

DCG had a seat at the table when 14 senior leaders and managers from 11 prestigious universities in the UK met in London recently. Acquia and Manifesto Digital, contributing sponsors for our research on the state of digital transformation in higher education, set the scene by hosting a round table discussion at the Covent Garden… read more >

Scott Liewehr on CMS Connected

VIDEO: Digital Transformation in Higher Education on The CMS Connected Show

In case you missed it, last week Scott Liewehr and Tyler Pyburn discussed Digital Clarity Group’s recent report covering Digital Transformation in Higher Education on The CMS Connected Show. In it, Scott gives a general overview of the research and shares the key findings: DOWNLOAD THE REPORT Delivering an experience – rather than publishing content… read more >


Report reveals state of content management at universities is ‘controlled chaos’

A new study by Digital Clarity Group revealed that the content management and digital experience technology of U.S. and U.K. higher-learning institutions aren’t making the grade. To be fair, it’s not due to a lack of administrative interest but rather a series of organizational, technological and cultural obstacles that get in the way. The study… read more >


IWMW 2016: Understanding Users; Managing Change; Delivering Services

June 21-23, 2016. Liverpool, UK. Digital Governance: Tools and Practices for Managing the Content Chaos by Marianne Kay Event website: IWMW 2016 read more >


Higher ed falling behind fast in digital transformation

A study of college and university digital content management practices found schools are doing little more than publishing content, missing opportunities to deliver experiences and better engage students. Campus Technology reports the study, commissioned by five companies interested in higher ed digital business opportunities, found many schools overwhelmed by basic demands of maintaining the institution’s… read more >

Digital Clarity Group

Digital Clarity Group Research Shows Higher Education Institutions At Risk with Slow Shift to Customer Experience Management

April 28, 2016, New York – Digital Clarity Group (DCG), the award-winning research and advisory firm focused on customer experience management (CEM), today released new insights on the state of digital engagement in higher education. The analysis, based on original research conducted by DCG, has been published in a new report entitled Digital Transformation in… read more >


Higher Ed Slow To Shift to Digital Experiences

According to Digital Transformation in Higher Education, delivering “experiences” to education customers — above and beyond publishing content — remains “aspirational” for public universities. For example, people involved in content development — web managers, marketers and other decision-makers — know they should be doing more to engage prospective and current students. But they’re simply “overwhelmed… read more >

Free Developer Report

Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management

The forces of digital disruption are radically altering how customers access and consume information, communicate and socialize, and shop and purchase. Connected devices, social networks, cloud services, and other innovations have essentially inverted traditional relationships between buyers and sellers, customers and brands – including students and schools. In this study Digital Clarity Group explores how… read more >

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