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DCG research and articles about: Guide

mouestrap

Time to change the way we buy technology

News flash #1: Most marketers have moved WAY beyond relying solely on email and a website as a means of digitally communicating with their audiences. So it makes sense that they need better, inter-operable mobile, social media, display advertising, and search channels tools. Many vendors of these marketing technologies have upped their game in response… read more >

Free Developer Report

An RFP/Procurement Tool For Today’s Marketer

Marketing as a function has evolved from using just email and the Internet as its channels for audience outreach. Today it is about creating an overall, positive, digital experience. Accordingly, the tools and systems they use have also evolved, becoming more comprehensive in what they offer today’s marketer. So it stands to reason that the… read more >

premium-research

Navigating the Service Provider Landscape in Europe

We are proud to announce that the European edition of Digital Clarity Group’s 2014 European Guide to Service Providers for Web Content and Customer Experience Management is out. Research for the Guide began in September 2013 and included: Identifying and connecting with over 150 service providers: advertising agencies, digital/interactive agencies, marketing communications agencies, and systems integrators… read more >

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