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DCG research and articles about: Forrester

Beware of the flaw of averages

Nonsensical: the latest Digital Experience Platform Wave from Forrester

When the large technology research firms produce foolhardy reports, our response is typically an eye-roll – Ho hum, there they go again. But, while mostly futile, those vendor plot graphs generate a lot of revenue, so we understand that they have to churn them out regularly to keep the business afloat, and thus, the resulting reports can’t all be… read more >

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Power Couple: Brands and Service Providers Must Work Together For Integrated Customer Experience Management

Introducing a new DCG Insight Paper, “The Need for Integrated Customer Experience Management” A funny thing happened on the way to the customer experience revolution. For nearly a decade, brands, vendors, and service providers alike have sworn allegiance to the goal of improving customer experiences in order to attract and retain increasingly empowered and fickle… read more >

CMS-Connected

CMS-Connected: Digital Commerce Solutions

The best brands seek to deliver a truly holistic, unified experience for their customers. The digital commerce experience is no different and demands a high level of integration and unification throughout. Marketing teams have traditionally used web content management as their primary tool to reach website visitors, while commerce teams have used eCommerce platforms. But… read more >

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OpenText, Demandware, and Salesforce.com are all on a buyer’s shortlist. What are they buying?

Give up? Yeah, me too. We’ve been known to critique technology rankings such as the Wave and Magic Quadrant here at DCG, since we don’t think they provide much actionable insight, and we usually add a little color commentary to spice things up. However, in the case of Forrester’s new Digital Experience Delivery [DEaD?] Platforms Wave, I… read more >

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