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DCG research and articles about: digital strategy

GDS Digital Marketing Leaders Summit

Taking place at the end of August 2016 the CMO: Digital Marketing Leaders Summit will bring together 60 senior marketing decision makers and business leaders from across America.

Across the marketing sector sophisticated analytics tools are enabling organisations to cut through reams of customer data to deliver valuable insight. Attending executives will be debating the impact these new technologies are having, and what effect they will have on the future of their industry.

Through essential business conversation and extensive networking the event aims to solve key business challenges around marketing strategies and data and analytics.

At this invitation-only event, Scott Liewehr will host a round-table on “Digital Strategy: Data and Your Digital Business.” Jake DiMare will present on the topic of how to avoid the most common digital transformation disasters.


IWMW 2015

July 27-29, 2015. Omskirk, UK. Event website: IWMW 2015 read more >


Five Reasons to Hire a Service Provider

The landscape of service providers is vast and often confusing. There are thousands upon thousands of digital agencies, systems integrators, creative design firms, marketing technology companies, and many others. While their name can signal a difference in approach, many of these organizations follow a similar mandate: to help your organization succeed. A large part of… read more >

Free Developer Report

Understanding the “Mobile Shift”: Obsession with the Mobile Channel Obscures the Shift to Ubiquitous Computing

Does the mobile shift mean that “fixed” websites are in radical decline? Or is mobile properly seen as “just another channel”? Both of these perspectives have their merits, but they both fail to fully grasp the nature of the transformation that is taking place today. The mobile shift marks an evolutionary leap to the era… read more >

Free Developer Report

It’s Time to Rethink “Enterprise” Software. Look for the Answer in the Business Process, not the Application

Everyone talks about “enterprise” software solutions, but what does it really mean? The established definitions are either too broad (“Software used by companies.”) or too narrow (ERP suites). Most people would agree that “enterprise” indicates that the software has certain characteristics or capabilities, such as scalability, extensibility, portability, etc. However, since there are no agreed-upon… read more >

Free Developer Report

Simple Sells. Creating and Selecting the Best Tools for the Modern Marketer

Reaching and engaging today’s consumer is both an art and a science. The same is true if you are a software or services firm looking to reach and engage with the modern marketer. With more channels to manage, more content to create, and more connections and stakeholders to satisfy, being a digital marketer has become… read more >

Free Developer Report

Content, Context, and Chaos: How Marketing Must Change to Deliver Customer-Centric Systems of Engagement

As we enter into a new era of the importance of continual customer engagement, the CMO must begin to add systems that not only manage this engagement but also embrace the rapidly shifting and expanding environments in which consumers want to interact. In this paper Robert Rose puts forward three ideas that can lay a… read more >

Free Developer Report

Assessing and Improving Your Customer Engagement Maturity

Customer engagement is an ongoing evolution that requires a changing array of knowledge, experience, and expertise. To stay ahead of today’s digital evolutionary curve, companies have to engage with their customers and build relationships that are dynamic, complex, and work across multiple channels. Read this paper to learn about the three guiding steps to Customer… read more >

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