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DCG research and articles about: DAM

DAM NY 2018

Meet Cathy McKnight at Henry Stewart DAM NY 2018.

DAM New York is the world’s largest conference dedicated to Digital Asset Management. The event is an opportunity for attendees to  exchange knowledge, share experiences and network with DAM and content professionals. Sessions topics include metadata, integration, AI, automation, creative operations, corporate archives, video workflow, rights management, semantics, and governance.

Contact us to arrange a time to meet with Cathy onsite. Sample DCG’s research and analysis on DAM, including our DAM Workflow Guide, this post on getting metadata right, and this Insight Paper on DAM and customer experience.

censhare Ecosphere Days 2018

Meet Cathy McKnight at censhare Ecosphere Days 2018 US, the company’s second annual customer conference in North America. Cathy will present on industry trends in content and rich media management, drawing upon DCG’s original research on B2B marketers’ requirements for content technologies and practices.

Ecosphere Days creates a collaborative environment that attracts leaders and practitioners from across industries. The focus is on new ideas and perspectives on using censhare and digital asset management (DAM) as powerful mechanisms to strengthen brand, in addition their value as enterprise tools for enhancing productivity and efficiency.

In conjunction with the main Ecosphere Days program, censhare is offering an optional day and a half master class on March 7 and 8, conducted by the company’s head of training. Attendees will have an opportunity to dive deeper into the product and get up to date on the latest product features and best practice.

Visit the registration page for more information. Contact us to arrange a time to meet with Cathy onsite.

 

Free Developer Report

Eliminate Digital Asset Chaos with a Rich Media Ecosystem

In this report, Connie Moore looks at why business needs for DAM (digital asset management), as both technology and practice, are exploding within organizations of all sizes, driven by the seemingly unlimited marketing dependency on and consumer demand for rich media. In today’s digital world, it is no longer sufficient to master text. Customers, prospects,… read more >

Faneuil Hall Marketplace at Dusk

Recommended reading for the Gilbane Boston-bound: content and commerce, AI, DAM, and customer journeys

It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our… read more >

Hollywood: coming to a business near you

The other night my husband and I saw American Made, the recent movie starring Tom Cruise as a rogue pilot who gets enmeshed with drug cartels. It was an energetic, fast-paced, entertaining movie that we both enjoyed. Funny thing, though. The first comments that both my husband and I made to each other when walking… read more >

DAM Workflow: Plan for success

“Plans are of little importance, but planning is essential.” ~ Winston Churchill No truer words spoken of any initiative … and definitely true when implementing a digital asset management system. When starting a DAM project, there are several options to consider when choosing your workflow technology.  Most DAMs come with some type of embedded workflow engine. … read more >

Webinar: Five Essential Rules Every DAM Needs for Content Velocity

1:00 pm ET/10:00 am PT

View the replay.

Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of digital assets with complex workflows that can span multiple businesses. Digital asset management (DAM) is both a practice and a technology that aims to solve these critical challenges for media- and asset-dependent organizations. Two keys to maximizing the value of implementing DAM systems and processes are the right metadata and well-designed workflows.  

In this webinar, Cathy McKnight presents a few simple but essential rules to follow as your organization prepares for DAM. Cathy also shares her experience helping organizations solve their content problems with DAM. She shares the virtual stage with Mike Carley, product marketing manager for Adobe Experience Manager Assets.

Related DCG analysis includes Cathy’s post on DAM and customer journeys and this podcast exploring the role of DAM within the marketing landscape.

The event is hosted by Henry Stewart Events and sponsored by Adobe.

Webinar: Five Essential Rules Every DAM Needs for Content Velocity

1:00 pm ET/10:00 am PT

View the replay.

Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of digital assets with complex workflows that can span multiple businesses. Digital asset management (DAM) is both a practice and a technology that aims to solve these critical challenges for media- and asset-dependent organizations. Two keys to maximizing the value of implementing DAM systems and processes are the right metadata and well-designed workflows.

In this webinar, Cathy McKnight presents a few simple but essential rules to follow as your organization prepares for DAM. Cathy also shares her experience helping organizations solve their content problems with DAM. She shares the virtual stage with Mike Carley, product marketing manager for Adobe Experience Manager Assets.

Related DCG analysis includes Cathy’s post on DAM and customer journeys and this podcast exploring the role of DAM within the marketing landscape.

The event is hosted by the American Marketing Association and sponsored by Adobe.

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