Close Window

DCG research and articles about: customer journeys

Free Developer Report

Optimizing High-Value Customer Journeys: The Case of Banking

Given a choice, would you rather go to the dentist, or listen to what your bank has to say? In an exhaustive study of 10,000 millennials in the U.S. (defined as those born between 1981 and 2000), Viacom Media Group found that seven out of ten respondents preferred a session in the dentist’s chair. Banks… read more >

Meet us at: