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DCG research and articles about: content governance

Intelligent Content Conference 2018

Meet up with Cathy McKnight, DCG’s Vice President Consulting, at this year’s Intelligent Content Conference (ICC). Cathy delivers a workshop entitled “Content Strategy for the Enterprise Marketer: The Marketer’s Approach to a Technical Challenge,” and will participate in an open discussion session.

DCG senior contributing analyst Robert Rose delivers the opening keynote address.

ICC 2018 is a content strategy event specifically designed for marketing practitioners. Its educational mission is to help marketers move away from a copy/paste mentality toward a format-free, modular and single-source approach to content creation and distribution. Courses target various levels, ranging from beginner to advanced. Sessions are delivered by leading practitioners, consultants and authors.

Contact us to arrange a time to meet up with Cathy at ICC. DCG research and analysis related to topics covered at ICC include Cathy’s post on content governance as key to content strategy, and this post by Jill Finger Gibson on the role of multilingual content strategies for global ecommerce.

Negotiation

Governance for content success

In part one of this epic tale, we addressed the elephant in the content team room: governance. In this, part two, of the content governance tale, let’s look at building a team that will help ensure the right content, gets to the right channel, at the right time, to meet the needs of its audiences…. read more >

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