In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will… read more >
Drawing upon several years of ongoing research, Digital Clarity Group has identified the ten core competencies that every organization needs to deliver world-class customer experience. The competencies serve as a framework for assessing the capabilities you have within your organization, and then identifying what’s missing. Armed with knowledge about your competency gaps, you can seek out… read more >
I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >
April 14, 2016 at 06:00 am PT / 09:00 am ET / 02:00 pm GMT. Online webinar with Tim Walters and Serge Huber read more >
Tim Walters told me that some organizations realize they need to step back and rethink their strategy, and then there are others that may not realize it, but should. There are two key indicators something isn’t right about CEM: Organizations are approaching CEM wrong. Yes, we’ve been doing CEM for what feels like forever (at… read more >
Scott Brinker’s famous marketing technology “super graphic” has charted the explosive growth of that software landscape, from about 100 vendors in 2011 to nearly 1900 in 2015. The stunning increase in vendors and software solutions is evidence of several undeniable trends, including the digitization of marketing and the consumer expectation for improved customer experiences (CX)…. read more >
This week I’m at PEX Week in Orlando, which is the conference for business process transformation and operational excellence. And its bookend conference, PEX Week in London, is the place to be in Europe if you are deeply into process excellence or process transformation. A cursory glimpse at random session titles from the Orlando agenda… read more >
Much research points to the failure of first-generation customer experience management (CEM). DCG believes that there are several interrelated factors at work, including senior management that proclaim the strategic importance of CX but do not back it up with adequate budgets or resources, as well as their tendency to treat customer experience management as a… read more >
Every year, the blogosphere, social networks, web sites and e-mail threads fill up with all sorts of predictions, trends and forecasts about every technology imaginable. After working in this business for any length of time, analysts become accustomed to the annual cadence of writing about trends at the end of one year and the start… read more >
Connie Moore’s important analysis sets the stage for rethinking – and restarting – customer experience management practices and initiatives in 2016. In spite of much hard work and significant investment over the past decade, many companies are struggling with their customer experience management (CEM) initiatives. Executives admit that they see gaps between their vision and… read more >
