Building World-Class CEM Solutions: Service Providers and Why They Matter
January 30, 2014. Webinar. Presented by: Jill Finger Gibson, moderated by Mary Laplante. read more >
DCG research and articles about: CEM
Where Have All the WCM Cowboys Gone?
Happy New Year. Here we are in 2014 and Web Content Management is in a funk. Yep, I said it. The entire sector is in danger of becoming an afterthought. Ask yourself a question: when was the last time a WCM solution provider actually made some really interesting news, or got the market talking about… read more >
Quick-take webinar replay: Sitecore buys commerceserver.net – What does it mean for you?
Listen to Digital Clarity Group’s Scott Liewehr and Tim Walters, break down Sitecore’s acquisition of Commerceserver.net in a fast-paced analysis of this important development in the CEM, WCM and Commerce solution space. Scott and Tim analyze the impact and implications of Sitecore’s recently announced acquisition of commerceserver.net. Is it a major change for two vendors… read more >
Thinking Small: DCG’s Big Data Outlook
December 12, 2013. Webinar. Presented by: Allen Bonde. read more >
Sitecore acquires Commerce Server – the analysts’ perspective
November 26, 2013. Webinar. Presenters: Scott Liewehr and Tim Walters, Ph.D. read more >
What does “enterprise” and “midmarket” really mean for CEM?
Traditional market segmentations – by gross revenue or number of employees – are useful for sizing a market and calculating technology spend. But what does “enterprise,” “midmarket,” or “SMB” really mean for software solutions? DCG has just released two Insight Papers that address this question and attempt to pin down the enterprise and midmarket requirements… read more >
Putting the “management” into CEM
In 1925, as his psychoanalytic methods began to find wider reception after decades of neglect, Sigmund Freud wrote, “Finally, I am no longer alone.” A similar sense of relief (if not vindication) must be felt by many web content management professionals today. Finally, those of us (whether analysts, consultants, vendors, or practitioners) who have long… read more >
The Role of C-Suite Diplomacy in the CMO-CIO Debate
If you follow the issues of the day in the customer experience management (CEM) arena, you are undoubtedly familiar with the theme of the CMO-CIO relationship, or the lack thereof. Those who hold those titles, depending on what you read, are; putting the customer at the center of everything, or dead, or gaining in budget influence, or disconnected from each… read more >
How Customer Experience Management Changes the “Suite vs. Separate” Debate
The debate over suite versus best-of-breed solutions has raged since the introduction of enterprise resource planning (ERP) suites in the early 1990s, pitting integration and consistency against functionality and innovation – at least according to the classical terms of the dispute. Highlights: Suite versus best of breed: A timeless debate revisited Understanding and meeting the… read more >
Addressing the Midmarket’s Requirements for Customer Experience Management
Thanks to the forces of digital disruption – such as mobility, social networking, and ubiquitous connectivity – consumers have rapidly developed an appetite for engaging, differentiated, and consistent interactions with companies and brands. Firms of all sizes suddenly need to adopt or develop the tools, skill sets, and strategies that will allow them to create,… read more >
