So you need a new … WCMS? Marketing automation platform? Ecommerce solution? Where not to start. Many companies will start their technology or service provider selection process by sending out a blind RFI (request for information) or RFP (request for proposal) without so much as picking up the phone to introduce themselves and the opportunity,… read more >
June 26, 2014, Den Haag, Netherlands. Customer Experience Management, Tim Walters, Ph.D. Event website: EPiServer Customer and Partner Day read more >
June 11–12, 2014, San Francisco, CA, USA. Customer Experience Trends in Documentation, Tim Walters, Ph.D. Event website: SDL Innovate, San Francisco read more >
June 10, 2014, Boston, MA, USA. Digital Engagement in Financial Services: Effectively Manage Content to Build Loyalty and Optimize Business Outcomes, Scott Liewehr Event website: Digital Engagement in Financial Services read more >
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends… read more >
If I were to start an enterprise software company today, I’d give the licenses away. No, I am not thinking about open source at all. I’m thinking about services, non-core functionality, and integration. I’ll stick to Enterprise Content Management software, but the principles are applicable to any enterprise grade platforms or suites (we can debate… read more >
At Digital Clarity Group, we are often asked whether we compare the companies we cover against each other, using ratings, rankings, or other comparison measures. When we answer “absolutely not,” reactions tend to range from relief to head-shaking disappointment, sometimes paradoxically within the same person. This goes to show how immensely powerful such ratings have… read more >
May 14–15, 2014, London, UK Managing the New Marketing Complexity, Tim Walters, Ph.D. Event website: Adobe Summit EMEA 2014 read more >
Customer experience management (CEM) is quickly becoming a primary focus for companies looking to garner, gain, and keep market share. What many of these organizations are missing is the value of beginning their CEM strategy at home, with their employees. New research from Aon Hewitt suggests that employee engagement levels and employee perceptions of their… read more >
We are proud to announce that the European edition of Digital Clarity Group’s 2014 European Guide to Service Providers for Web Content and Customer Experience Management is out. Research for the Guide began in September 2013 and included: Identifying and connecting with over 150 service providers: advertising agencies, digital/interactive agencies, marketing communications agencies, and systems integrators… read more >
