Intelligent Content Conference 2016
When: March 7-9, 2016
Where: Las Vegas, NV, USA.
Intelligent Content Conference (ICC) is a content strategy event for marketing professionals. To be effective at content marketing, you need to scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, at the right time, regardless of device. That’s what ICC is all about.
The Best Tools for Multi-Channel Publishing
Panel moderated by: Tim Walters
March 8, 2016. Time: 11:25am – 12:15pm.
Intelligent content projects are most commonly driven by the need to optimize content production — to produce more content, in more formats, with less effort and expense. These multi-channel publishing projects are the low-hanging fruit of intelligent content strategy. But, as organizations mature and intelligent content becomes the norm, capabilities expand.
Attend this problem-focused discussion of the top issues marketers face when considering a move to intelligent content. Our panelists will discuss four of the biggest challenges marketers face today and suggest practical ways of overcoming them with technology.
Panelists will discuss:
- Consumer expectations and consistency
- Scale and velocity
- Content development agility
- Personalized content experiences
The New Marketing Stack: Necessary Tools, from Content Strategy to Marketing Automation
Speaker: Scott Liewehr
March 8, 2016. Time: 2:00pm – 2:50pm.
There is no doubt that there is enough technology out there to handle our content, but with over 2,000 options it can be a bit confusing. No worries. DCG’s Founder Scott Liewehr will take you through the different technology options from the start of your content strategy through to marketing automation… what to automate, what not to… and beyond.
Beyond Multi-Channel Publishing: Care and Feeding of the Omnivorous Consumer
Speaker: Tim Walters
March 9, 2016. Time: 8:30am – 9:20am.
Intelligent content projects are most commonly driven by the need to optimize content production — to produce more content, in more formats, with less effort and expense. These multi-channel publishing projects are the low-hanging fruit of intelligent content strategy. But, as organizations mature and intelligent content becomes the norm, capabilities – and customer expectations – expand.
Attend this session to learn how to address and satisfy the new species of consumers that have been created by uninterrupted access to information via omnipresent connected devices. Beyond multi-channel, success lies in understanding and serving the customer’s high value journeys.
Attendees will learn:
- How and why consumers have evolved into a different species
- Why omni-channel is the necessary step beyond multi-channel
- How to identify and carve out the highest value customer interactions and address them with intelligent content
Event website: Intelligent Content Conference