Intelligent Content Conference 2015
When: March 25, 2015; 9:00am – 9:45am.
Where: San Francisco, CA, USA
Content Is What We Are: Bridging The Gap Between Relevant Experiences & Intelligent Content
We are moving into a new era of marketing – one where our remit has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade. But how does intelligent content – and the strategists who understand its application – help marketers bridge the gap between creating these experiences and expressing them intelligently. Robert Rose will discuss the current transformation of business both inside and out. We’ll discuss how successful companies aren’t changing content to fit marketing’s purpose – they are actually changing marketing to fit a strategic content purpose.
Together, we’ll discuss the new types of content people, content processes and content technologies that are creating the marketing department of the 21st century.
Event website: Intelligent Content Conference