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IBM Buys 3rd Digital Agency in a Week

One part of the acquisitions may not be so coincidental. Aperto and are German companies. Chicago-based Accenture Interactive — one of the major competitors for IBM in this space — has a presence in Germany.

Coincidence? Probably not, said Jill Finger Gibson, principal analyst at New York City-based Digital Clarity Group. In addition to Accenture, several of the largest established digital agencies have multiple offices in Germany (i.e. Sapient, DigitasLBi, Razorfish), she pointed out.

“To compete in Germany — Europe’s largest market — you really need a well-established local German presence,” Finger Gibson told CMSWire.

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