GDPR: The End of Marketing as we Know it?
In this webinar replay, Mary Laplante and Tim Walters discuss the meaning and impact of the EU General Data Protection Regulations which go into effect in May of 2018.
During the webinar, Tim Walters provided an overview of this regulation that legislates the capture, use, monitoring, and destruction of personal data about any resident living in a country that’s part of the European Union (EU). He dispelled a common myth that the GDPR doesn’t impact organizations outside EU. In fact, as soon as a company reaches into the EU to interact with a single resident, the GDPR reaches out to dictate how it must handle any personal data belonging to that resident. In short, if you’re a US company that a) offers goods and services to EU residents, or b) in any way monitors their behavior, you must comply with the GDPR, or face very stiff penalties that are designed to really hurt. Like 20 million Euros of hurt, or more, regardless of company size. Tim also covered basic terminology and key provisions.
If you’ve got questions about GDPR please contact us. Digital Clarity Group offers a range of options to help your organization get ready.