Thursday October 17 2013, New York –

Mary Laplante

Digital Clarity Group (DCG), a research-driven advisory firm focused on helping leaders navigate the digital transformation, has announced that industry executive Mary Laplante has joined DCG as Vice President, Client Services.

Most recently Vice President and Practice Leader for custom research and consulting at Outsell, Inc., a market research firm focused on monetized content, Laplante has spent her career in and around the digital content sector in various management and executive positions. Prior to Outsell, she was Vice President and Senior Analyst at Gilbane Group where she established the firm’s content globalization and localization practice area, and was the founding Executive Director of OASIS, the international consortium that promotes worldwide standards for content management, cloud, M2M, security, and other areas.

At Digital Clarity Group, Mary manages the firm’s relationships with clients and prospects, from initial engagement through long-term partnership. She will lead the firm’s business development efforts and manage its growing sales and inbound marketing team. She will also contribute to DCG’s go-to-market strategies and approaches as the firm scales up its international research, coverage areas, and subscription offerings in 2014.

Scott Liewehr, President of Digital Clarity Group, said, “I’ve known and worked closely with Mary for years, and I can’t think of a better person to lead our client services team. With her industry connections and experience managing analyst organizations, she will be an invaluable resource for our staff, clients, and partners.”