DCG Webinar Recording: Marketo Goes Private With $1.8 B Acquisition By Vista, What Does It All Mean?
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On May 31, 2016 Marketo Inc. agreed to be acquired for $1.79 billion by Vista Equity Partners, a move that will take the marketing software and solutions company private. This all cash $1.79B deal for the category leader and sole hold out in a rapidly consolidating marketing automation space will impact its business, customers, and competitors.
In this webinar recording, Digital Clarity Group’s Cathy McKnight and Scott Liewehr are joined by Constellation Research’s Cindy Zhou and R “Ray” Wang for an interactive session looking at what the future hold for Marketo’s customers and prospects? Listen to the webinar recording to hear their expert analysis on:
- Terms of the deal
- Impact to customers
- Future roadmap with Vista Ownership
- Talent retention concerns
- What competitors can expect