IBM is acquiring three digital agencies, as announced last week: 1) Aperto – a 300+ person digital agency based out of Berlin. The company has a strong brand presence in German and European markets, and in addition to its digital offerings, Aperto also has a traditional communications/PR arm. 2) ecx.io – a 200-person agency based… read more >
In this talk, presented at NASSCOM’s India Leadership Forum in Mumbai, India, Scott Liewehr emphasizes that the recipe for effective digital transformation is a blend of front office (Digital Outside) and back office (Digital Inside) focus. As Connie Moore indicates in her report, Transform Customer Experience and Operational Excellence By Going Digital Outside and Inside, most… read more >
E-Commerce Round-Up covers major recent events and news from the past month in the e-commerce world, and provides a brief analysis of what they mean. This month’s Round-Up covers recent Amazon developments (confirmed and rumored) and the declining fortunes of online flash sale and daily deals companies. Amazon buys a French delivery company . …. read more >
A little over a week ago I joined 30,000 visitors to the Javits center – an airplane hangar-esque trade show venue located on the far west side of Manhattan – for the annual National Retail Federation’s “Big Show.” This event, which according to the NRF has been held for over 100 years, is where companies… read more >
Scott Brinker’s famous marketing technology “super graphic” has charted the explosive growth of that software landscape, from about 100 vendors in 2011 to nearly 1900 in 2015. The stunning increase in vendors and software solutions is evidence of several undeniable trends, including the digitization of marketing and the consumer expectation for improved customer experiences (CX)…. read more >
News flash #1: Most marketers have moved WAY beyond relying solely on email and a website as a means of digitally communicating with their audiences. So it makes sense that they need better, inter-operable mobile, social media, display advertising, and search channels tools. Many vendors of these marketing technologies have upped their game in response… read more >
Every year, the blogosphere, social networks, web sites and e-mail threads fill up with all sorts of predictions, trends and forecasts about every technology imaginable. After working in this business for any length of time, analysts become accustomed to the annual cadence of writing about trends at the end of one year and the start… read more >
E-commerce is evolving from being a transaction based on a product catalog to an integral part of the customer experience. In companies’ quests to provide great customer experiences across multiple channels, they are having to look at e-commerce as part of the overall customer journey, rather than as a tacked-on payment gateway. E-commerce, after all,… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers SAP hybris’ latest DAM integration with CELUM, as well as Canto and inMotionNow partnering up to bring much needed workflow to the process of digital… read more >
On December 2nd, Publicis Groupe CEO Maurice Lévy made a big announcement via YouTube. In the 20-minute video, Mr. Lévy states that Publicis Groupe is changing the way it works to better serve clients by “putting our organization upside down, reversing our model, and tearing down our silos.” To accomplish a new forward-thinking model that… read more >
