A Guide to Getting it Right with Digital Asset Management Metadata You may be thinking: We have gotten this far without paying attention to metadata; is it really that important? The answer is an emphatic yes! Without a metadata schema and strategy specifically designed and implemented for your organization the risk of mistakes due to… read more >
A Guide to Getting it Right with Digital Asset Management Workflows Successful planning, implementation, and communication around workflow configuration will make or break the adoption of a new Digital Asset Management system. Created by Cathy McKnight, this Guide is for all team members involved in the process of digital asset management (DAM). Whether you are… read more >
Tools for managing rich media – commonly called digital asset management solutions, or DAMs – have existed for many years. Today, the term DAM is applied to applications that can vary widely in terms of functional sophistication, cost, and integration with other applications. A DAM solution can range from lightweight tools for image manipulation and… read more >
In this paper Allen Bonde examines the essence of “new” engagement, especially when targeting increasingly distracted business-to-business (B2B) buyers and influencers. Allen looks at the power of digital storytelling and the new formula for engaging in the rich media world, and then lays out the business case for investing in video marketing. The paper reviews… read more >
Great customer engagement relies on creating the most compelling content, and delivering it on the right channel – at the right time. Which is why the future of Web content management is rich, and the future of CRM is social. In this paper Allen Bonde explains how organizations can get ahead of this curve. Key… read more >
