I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >
Author Archive | Scott Liewehr
We started our journey at Digital Clarity Group three years ago this month. On the 23rd, in fact. Our mission from the start was to help business leaders navigate their organizations through digital transformation in the smartest, easiest, most pragmatic way possible. That meant doing things a bit differently than others, but not just for… read more >
The best brands seek to deliver a truly holistic, unified experience for their customers. The digital commerce experience is no different and demands a high level of integration and unification throughout. Marketing teams have traditionally used web content management as their primary tool to reach website visitors, while commerce teams have used eCommerce platforms. But… read more >
One of the audience’s favorite shows of the year. DCG President Scott Liewehr pulls no punches in his analysis of the 2014 Gartner Magic Quadrant for Web Content Management. Who were the winners, losers and who has no reason to even be listed? Watch this episode to see DCG President and CMS-Connected co-host, Scott Liewehr,… read more >
It was an exciting weekend for the folks at Ektron, having received a second round of growth equity funding from their primary backer, private equity firm Accel-KKR. Unfortunately, they learned a hard lesson about public relations in the process. While their announcement said they received a “significant” investment, their inspired base of ex-employees illegally leaked documents… read more >
Let’s be honest: when holding companies acquire agencies — a near-weekly occurrence these days — there’s really not much effect on anyone other than their investors. But Publicis Groupe’s acquisition of Sapient is different. Maybe not better, but different. Counter to what the mega ad agency groups such as WPP, Interpublic Group, and Omnicom may… read more >
What are the well engineered intranets looking to build on, after a proven record of engagement? When the productivity and community development targets are reached, what will the next phase in the evolution be? Watch this CMS-Connected news show about the Future of Intranets with Seth Earley, Richard Harbridge, Toby Ward, Sunny Lenarduzzi & JIVE.
Give up? Yeah, me too. We’ve been known to critique technology rankings such as the Wave and Magic Quadrant here at DCG, since we don’t think they provide much actionable insight, and we usually add a little color commentary to spice things up. However, in the case of Forrester’s new Digital Experience Delivery [DEaD?] Platforms Wave, I… read more >
Since our founding, my colleagues at DCG and I have prided ourselves on providing research and thought leadership that are forward-looking, actionable, and clear. We ensure that everything we do is grounded in these principles. As president, one of my most important roles is to grow our team with talented professionals who can deliver on all three… read more >
Given that it’s the middle of February (can you believe it?), it’s a tad late to be making predictions for 2014, but I figured it would still be okay if I referenced 5, er 6, web content management (WCM) industry predictions I made last month on January’s episode of CMS-Connected. To cut to the chase,… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.