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Author Archive | Digital Clarity Group

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Process and Information Are the Engine and Fuel Driving Today’s Digital Business

Download free report.  Business process automation and information management technologies are two different markets and disciplines addressing two very different kinds of problems. Yet, after being on the scene for more than 2-3 decades, process technologies and information technologies are still inextricably linked. Why? The symbiotic nature of the two markets is best understood by… read more >

Free Developer Report

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies answers the strategic questions that are top-of-mind for business leaders, executives, managers, and practitioners. Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components… read more >

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Press Release: Digital Clarity Group Launches Partner Finder Marketplace to Reduce Risk of Digital Experience Project Failures

Partner Finder Aims to Raise Success Rates for Digital Projects Through Stronger Alignment of Digital Needs and Partner Capabilities April 4, 2018, New York – Digital Clarity Group, Inc. (DCG) announced the availability of Partner Finder, a new marketplace for organizations seeking best-fit digital services partners for their digital experience initiatives. Partner Finder connects buyers of… read more >


Press Release: Digital Clarity Group Recognizes Cognifide with First VOCalis Award

January 23, 2018, New York – Digital Clarity Group, Inc., the research and advisory firm that helps organizations deliver world-class customer experience through partnerships with best-fit technology vendors and digital partners, today announced that digital agency Cognifide has received a 2018 VOCalis Award of Excellence in implementing Adobe Experience Manager. This is the first award that… read more >

Digital Clarity Group

Multilingual content: A key driver for ecommerce growth

Engaging with customers in their language is essential to delivering great experiences. And that engagement is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding. Creating great content is no easy task in one’s native language. It’s… read more >


Cisco Partner Summit

November 1-3, 2016. San Francisco, CA, USA. Analyst attending: Alan Pelz-Sharpe. Event website: Cisco Partner Summit read more >



September 6-8, 2016. Moscone West, SF, USA. Analyst attending: Alan Pelz-Sharpe. Event website: BoxWorks read more >


DCG Webinar Recording: Marketo Goes Private With $1.8 B Acquisition By Vista, What Does It All Mean?

On May 31, 2016 Marketo Inc. agreed to be acquired for $1.79 billion by Vista Equity Partners, a move that will take the marketing software and solutions company private. This all cash $1.79B deal for the category leader and sole hold out in a rapidly consolidating marketing automation space will impact its business, customers, and competitors. In this webinar recording, Digital… read more >


The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

Not only is Snapchat able to attract youthful audiences, but it’s also able to engage them. Millennials spent nearly six hours on Snapchat every month last year, according to “The 2015 U.S. Mobile App Report,” by comScore, and Snapchat states that more than 60% of its more than 100 million daily users create content every… read more >


Dell To Name the Biggest Merger in Tech History

When Alan Pelz-Sharpe, Vice President & Managing Director VOCalis with Digital Clarity Group and previous guest on The CMS-Connected Show, explained the story behind the Documentum divestiture last month, he expressed his disagreement with many people who claim that Documentum is an old technology. He believes it is not true and believes the opposite to be… read more >

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